Modern Marketing for Scientists with Marc Kuchner, PhD

The UC San Diego Office of Postdoctoral and Visiting Scholar Affairs is proud to present to UC San Diego Postdoctoral Scholars

Many scientists know they need to market their work–but what does that really mean? In this workshop, we’ll talk about marketing, sales, and branding: what those words mean in the business world and what they mean to us scientists. We’ll dig into brand names and logos and talk about how to start a conversation about your work. How can you “sell” something without losing your credibility? What’s even better than an elevator speech? Come to this workshop to find out.

Praise for Marketing for Scientists:

• "All too often, the scientist is oblivious to all that's obvious to the marketing professional. Kuchner's book on this very subject, the first of its kind, arrives at a time when the intersection between the research frontiers and the public's access to it is most in need of repair."
  
  
• "This is a brilliant book, urgent reading for all scientists who believe their work is important enough to share with people who need to hear it."
  
  
• "This book is fantastic. It is an enjoyable and easy read, filled with so much useful information. Marc Kuchner provides a thorough review of the field of marketing, and then applies these principles to science. He gives you the tools to obtain a successful career in science.
  
  Academic institutions should highly recommend this book to their graduate students [and postdocs]. It is an incredible resource for young scientists who are still shaping their senses of self, who are building their careers, and who hope to gain that competitive edge. My only complaint is that I wish it would have been available 5 years ago when I started my PhD degree!"

Marc Kuchner is an astrophysicist at NASA's Goddard Space Flight Center, known as co-inventor of the band-limited coronagraph, a tool for finding planets around other stars that will be part of the James Webb Space Telescope. He is also known for his work on planets with exotic chemistries: ocean planets, helium planets, and carbon planets and he is the PI of the popular "Disk Detective" Citizen Science website.

Kuchner received his bachelor's degree in physics from Harvard and his Ph.D. in astronomy from Caltech. He was awarded the 2009 SPIE early career achievement award for his work on coronagraphy. He has contributed to more than 100 research papers and published articles in journals including the Astrophysical Journal, Nature, and Astrobiology.

For more info, visit: marketingforscientists.com

Education
Hubble Fellow, Russell Fellow, and Council of Science and Technology Fellow, Princeton University, 2003--2005
Michelson Postdoctoral Fellow, Harvard-Smithsonian Center for Astrophysics, 2000--2003
Ph.D. Astronomy with a Minor in Physics, Caltech, 2000
Thesis: Exozodiacal Dust, Advisor: Michael E. Brown
A.B. Physics, Astronomy and Astrophysics with Honors, Harvard University, 1994